Community Get LBRY Use LBRY on your computer or phone Frequently Asked Questions Got questions? We probably have answers! News The latest from the LBRY team and community Chat Talk with LBRY fans and team members, right now Blockchain Explorer Lookup transactions and claims on the LBRY blockchain Creators Publish to LBRY Make your content available to everyone using LBRY YouTube Partner Program Sync your content instantly and start earning Creator Questions Frequently asked questions and answers for creators lbry.fund Content Funding Get support for your latest creation Company The Team Meet the people building LBRY and why they're doing it Contact Have a question or want to connect with the LBRY, Inc. team? Credit Reports Quarterly reports on LBRY's funds Developers LBRY.tech Find a technical overview, specification, APIs, and more The Spec Read a formal technical description of how LBRY works GitHub All LBRY code is public and open-source Contributor's Guide Become a contributor to the LBRY project Search Menu Download

How does LBRY benefit content creators? Can I earn money using LBRY?

« Back to FAQ

In our AMA title, we pitched LBRY as a "community-driven" YouTube alternative that could "save the internet." That's a lot of big talk, but what does it mean for the people who care most about the changes happening on YouTube – the content creators?

If you are earning money from your videos on YouTube right now, you are likely familiar with the recent controversies over videos being "de-monetized" for containing content unfriendly to advertisers. It's no surprise that YouTube caters to advertisers because ultimately, that's their main revenue stream.

LBRY is not an ad-driven media service. In fact, it's not even a traditional media service at all. LBRY is an open protocol that allows you to publish your content to the network at no cost to you and allows you to set a price per stream or download if you wish. Because LBRY is a protocol and not a corporate store, there is no approval process for content to be listed and no authority that can "de-monetize" your videos. That's between you and your audience.

With LBRY, pricing is completely at the discretion of the creator, and 100% of that price goes to the creator. Compare this to iTunes' fixed pricing tiers and 30% commission of every sale.

Because LBRY uses digital currency (a la Bitcoin), creators can accept micropayments for every view without worrying about credit card processing fees. Or a studio could use LBRY to distribute a theatrical release to independent theaters and charge thousands of dollars per download. The only constraint on pricing is what your viewers are willing to pay.

With YouTube monetization, creators earn a variable amount based on viewers' engagement with ads. There is no set formula, but we've found a reasonable guesstimate of around $2 per thousand views. This works out to a penny per 5 views. So on LBRY, if you charge just one penny per view (a price any viewer would pay without a second thought), you may get 5X the per-view earnings you'd get from YouTube instantly!

Furthermore, you can share content of any type – video, music, ebooks, images, podcasts – all on the same platform.

See a mistake? Edit this page on GitHub.